So that they can sell you their junk. It's called the American economy. And it's based on hedonic substances, substances that drive pleasure, rather than happiness. And in the process, we have become most decidedly unhappy.
And the problem is you can't fix a problem unless you identify what the problem is. That's the reason for this book. - In the title of the book you use the word hacking. This sounds pretty dark and conspiratorial. Do you really think that there's been a plot to control our minds https://casinoslots-ie.com/euteller? - So let's first of all, I define the word hack. So hack has a relatively short history. The very first time the word hack was used, other than in a butchery, was in 1955, when it was used at MIT, the Model Railroad Club, to talk about a unusual solution to a complex problem, and that's what it meant for quite a while. An example, stealing a car is a felony offense. Stealing a Boston police car, dissembling it, carrying each piece up five floors to the great dome of MIT, reassembling it, and putting a mannequin of a Boston police officer, with a box of donuts in the front seat, that's a hack. Over the course of the next several decades, the word hack became synonymous with clever approaches to complex computer problems, which we now call white hat hacking, which is very prevalent and common here in Silicon Valley. But in the process, we also now have black hat hacking, as we learned during the 2016 presidential election when the Russians hacked Hilary Clinton's emails. - So then, black hat hacking is, can you define that? - So it's a malevolence, in an attempt to basically blackmail or to cause the crashing of a computer. To wipe out a hard drive, so clearly not something good. And the question is, how can your brain be hacked? And the answer is, well it doesn't get hacked with computer code but it gets hacked with false information. And in fact, we've had false information since the time of the Romans, it's called propaganda. So what's the difference between marketing, which is what companies say they do, and propaganda? And the answer is the truth, that's the difference. When companies express a point of view that furthers their goals, then that point of view references true facts, that's called marketing. When a company expresses a point of view and tries to advance its goals based on misinformation, that's called propaganda. So the difference between marketing and propaganda is the truth. The corporations of America today have engaged in a very specific attempt to market their propaganda in order to get us to do different things than we might otherwise have done. Examples, the easiest one of course is food and the one that I've written about previously. The idea that foods can be healthy, goes back a long way, in fact not eating food, is not healthy, it's called starvation. The question is which foods are the ones that ultimately lead to health? And the answer is not the ones that the food industry has touted. In fact, we have the data that demonstrates that they knew what they were doing. When we went low-fat in the 1970s, The Sugar Association knew what it was doing. In fact, there is a now paper trail of the communications between The Sugar Association and two Harvard school public health scientists, to specifically exonerate sugar and finger saturated fat as the culprit for our cardiovascular disease debacle. Turns out, we now have the data to show that that was completely untrue, that we have actually experienced an increase in obesity, cardiovascular disease, type 2 diabetes, hypertension, lipid problems, cancer and dementia because of our processed food diet, which we were told was healthy. And they knew, back in the 1970s that that was not the case. That's black hat hacking.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |